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Syllabus⇝

This short course will delve into the importance of narratives and storytelling when explaining our projects, which often include complex and abstract information that the general public finds difficult to relate to. We will create a space to discuss and exercise judgment in the face of new, rapidly developing tools such as Natural Language Processors, and we will seek to define and, of course, draft our manifesto, which will serve as our roadmap throughout the course.

Keywords: Storytelling, narratives, writing

Learning Objectives⇝

  • We will discover narratives as stories we tell ourselves to give meaning, value and significance to our projects.
  • We will use storytelling as an ancient human tool.
  • We will understand basic ideas about how to interact and connect with the audience.
  • We will create a thread that guides our research so that it has a solid narrative.

Schedule⇝

MANIFESTO

We will create a text that will serve as a personal and professional positioning statement and as a personal manifesto for our practice.

NARRATIVE

We will work on a document that structures the evolution of our positioning and research.

THE PROPOSAL and SCRIPTS

We will conclude the course by developing the project proposal and its potential areas for development and action. We will also learn how to create a basic script for the audiovisual format.

Methodological Strategies⇝

We will work with:

  • Case studies
  • Workshops
  • Lectures
  • Project-based learning
  • In-class writing

Deliverables⇝

This is stated in the “Structure and Phases” section.

Grading Method⇝

Percentage Description
40% Class participation and class culture and attitude
60% Text deliverables

European Credit Transfer and Accumulation System (ECTS)

1 ECTS

Faculty⇝

Ane Guerra García de Albéniz

Ane Guerra García de Albéniz

Narrative and Storytelling Expert

Ane Guerra is a journalist, senior content writer and creative copywriter, university lecturer, radio host, scriptwriter, published author, translator, and storyteller with over 15 years of experience in various writing and communication fields. She has worked with national and international clients and founded a content agency, Agencia Letraherida. Ane is passionate about literature, feminism, and social justice, and in 2024, Forbes Spain recognised her as one of the 100 Most Creative.