Skip to content

Syllabus⇝

Communicating Ideas - Second Term: Development and Execution of Communication Strategies

This course progresses from the foundational communication skills developed in the first term, focusing on the practical application of those skills. Students will refine their ability to effectively communicate their design projects, utilizing digital channels and multimedia content, culminating in the delivery of an effective elevator pitch and a project website.

Keywords: Storytelling, Communication, Multimedia, Digital Strategy, Elevator Pitch

Learning Objectives⇝

  • Development of Messages and Communication Plan: Equip students with the necessary tools to develop clear and effective messages and strategies for their projects, utilizing various digital communication channels.
  • Creation of Multimedia Content: Guide students in the creation of attractive and professional content, such as teaser videos, to promote their projects.
  • Preparation of Effective Presentations: Assist students in developing and perfecting their elevator pitch and other oral presentation forms in front of different audiences.

Methodological Strategies⇝

  • Case studies.
  • Workshops.
  • Project-based learning.
  • Peer learning.

Schedule⇝

Development of Messages and Selection of Communication Channels

  • Identification of project key messages.
  • Selection and optimization of digital communication channels.
  • Message development workshop.
  • Analyze communication channels and strategic selections.
  • Social media profile creation and management.
  • Content planning and editorial calendar setup.

Creation of Multimedia Content

  • Theory of creating teaser videos.
  • Structure of case videos and teaser videos.
  • Structure and production of visual communication material.

Preparation and Execution of Effective Presentations

  • Elevator pitch structure and techniques.
  • Elevator pitch workshop with detailed structure.
  • Analysis of elevator pitch examples and resources.
  • Project website development.

Deliverables⇝

  • Message and content identification plan
  • Teaser video to promote their projects
  • Elevator pitch for their project

Grading Method⇝

Percentage Description
20% Communication Plan
20% Teaser video
20% Case video
20% Final Presentation - Elevator Pitch
20% Project Mini Site

European Credit Transfer and Accumulation System (ECTS)

2 ECTS

Faculty⇝

Pablo Zuloaga Betancourt

Pablo Zuloaga Betancourt

Futures Designer, Creativity & Strategy Consultant / POWAR Founder

Experienced Creative Director with 15+ years in global agencies and brands across Latin America and Europe. Holds a Master's in Future Design, specializing in digital manufacturing and emerging tech. Over 6 years of teaching in diverse universities, focusing on communication, creativity, design, and storytelling.

Founder of POWAR, a Barcelona-based R+D Ed-Tech studio driving planet-centred STEAM education. Known for strategic vision, expertise in innovation, project management, and audiovisual production. Researching around the future of education.